‘The Voice’ Producer Inks New Deal Bringing Esports to Global Reality TV
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MGM Alternative, producers of hit reality shows like The Voice and Survivor, recently inked a deal with the Global Esports Federation. Together they will develop TV and streaming content spotlighting esports competitions, athletes, and gaming culture worldwide.
MGM Alternative Wants in on The Rising Popularity of Competitive Gaming
With esports viewership booming globally, MGM seeks to capitalize by translating tournaments into compelling unscripted programming. The partnership provides access to Global Esports Federation’s (GEF) tentpole events like the Global Esports Games.
MGM Alternative head Barry Poznick expressed excitement. The collaboration allows MGM to showcase esports to both passionate gamers and a mainstream audience.
“With the global interest in esports at an all-time high, we’re eager to share the stories and excitement surrounding the Global Esports Games, their athletes and the gaming lifestyle.” Poznick said. “This is the beginning of an epic collaboration with the Global Esports Federation to develop content that appeals to the worldwide audience of gamers and non-gamers alike.”
GEF also aims to use the exposure to display diversity within the esports community. CEO Paul J. Foster said the deal will “amplify the voices of diverse esports athletes” by showcasing their journeys to a wider audience.
Their shows have mastered blending entertainment value with authentic human stories. This expertise can introduce esports fans and persona to new audiences through compelling narratives and high-production polish.
Along with linear and streaming broadcasts, MGM will also support GEF events with surrounding programming and live experiences. This provides immersive access points for both virtual and in-person engagement.
Esports Viewership Surpassing Traditional Sports
The esports industry presents perhaps the hottest growth market in all of entertainment media. According to research firm NewZoo, the global gaming market will top $200 billion by 2024.
In 2022 alone, esports viewership reached 532 million people. Continued expansion is expected as gaming becomes ubiquitous via mobile devices.
MGM’s move aligns with media entities racing to plant their flags in the esports space amidst the boom. Their unscripted expertise offers a unique angle tailored for a broader appeal to convert casual viewers into engaged fans.
As competitive gaming integrates deeper into pop culture, MGM recognizes esports’ soaring future. Their partnership converts buzz into long-term franchise programming with global meta-appeal.