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‘American Idol’ Holds Steady But Is Beaten Again By ‘The Voice’

Jack Tomas

Jack Tomas

ABC

 


So, The Voice took Monday night again over the reboot of American Idol in the ratings. The Voice is a juggernaut and is nearly impossible to beat. However, even though they came in second, American Idol is maintaining its ratings after a month. But the question remains is if OK ratings is enough to warrant the hefty price tag.

The Voice got a 6.4 and was the highest rated show Monday night and American Idol had a 5.0, that’s a 28% difference. But the truth is that even though Idol isn’t winning its nights, it is increasing in the youth demographic and is staying steady. That’s actually good news for the reboot, not great but good.

Here is the question: Are middling ratings enough to justify how much this show costs to make? Katy Perry gets 26 million, Ryan Seacrest 10 million, and Luke and Lionel get a few million each too. That’s a lot of money and what makes money for a show is the ads. Ads are sold depending on ratings. Let’s forget for a minute that it is an antiquated system that doesn’t take streaming or YouTube into account. I think the show will get picked up for a second season, however I wonder if they’ll invest in paying Katy another 25 million.


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