Talent Recap

Simon Cowell Invests in New Talent Streaming Platform — Will This Be The Future of ‘Got Talent’?

Simon Cowell on 'America's Got Talent'Trae Patton/NBCUniversal

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As the creative genius behind popular television shows like Got Talent and X Factor, Simon Cowell is making headlines once again, but this time not for discovering new musical sensations. Cowell is now investing in an online streaming platform, Lounges.tv. This platform was designed to provide emerging content creators with a place to showcase their talents and earn the financial rewards they deserve.

What is Lounges.tv? Why Did Simon Cowell Invest?

It’s no secret that the content creator industry has experienced a boom. With a staggering 3.7 million new videos appearing on YouTube daily, along with an additional 34 million TikToks uploaded daily. However, amid this sea of content, many creators struggle to stand out and earn a fair income.

Since there’s such a demand for online/streamable content, there are plenty of content creators eagerly waiting to earn revenue online. It’s estimated that the global video streaming market will reach 416.84 billion USD by 2030. In 2023, most full-time creators make under $1,000 in annual revenue, and 68% of part-time creators earn less than $1,000. The prevalent ad-based views system often fails to recognize genuine talent, which then contributes to these disappointingly low figures.

Lounges.tv offers a game-changing opportunity for content creators to monetize their content effectively. The platform ensures that creators receive 80% of all streaming income and also provides expedited payments. Creators will be receiving their earnings within 24 hours of going live.

“I am proud to be involved with and to support Lounges.tv,” Cowell said. “I was really interested to learn that on Lounges.tv, creators get paid within 24 hours, and I thought that was a really good idea and hopefully will make a difference.”

Cowell expressed his excitement for this investment, making him one of the thousands of creators who also support the platform’s ad-free environment. Additionally, it boasts the backing of iconic musician Prince’s former manager, Kiran Sharma, and BBC iPlayer founder Ben Lavender.

Lounges.tv CEO is Excited About Cowell’s Support

In response to Cowell’s support, Lounges.tv’s CEO, Scott Green, shared his thoughts on this exciting partnership. Green expressed his delight at welcoming Cowell as a shareholder of Lounges.tv. Within his statement he discussed Cowell’s unrivaled expertise in identifying talent, which aligns seamlessly with the platform’s core mission.

“Creators and artists now have the opportunity to not only showcase their talent but also earn a fair income while pursuing their passion,” Green said. “Together with Simon, Lounges.tv will be shaping the world of online talent.”

With thousands of creators already signed up, Lounges.tv’s on-demand and live-streaming features, the platform is well on its way to creating a place where creators, influencers, brands, and audiences can interact with fans. Lounges.tv’s commitment to paying creators within 24 hours addresses a long-standing industry issue, providing content creators with financial stability.

It’s not yet been determined whether Cowell will bring the Got Talent universe into his investment or not. On one hand, Lounges.tv would be a great place to find new artists. While, on another, AGT recently had high ratings once again on NBC. It seems like Cowell wouldn’t take AGT away from the show’s main network anytime soon.

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