For the second week in a row, The Voice beat American Idol in the ratings on Monday night. Overall The Voice has remained pretty steady since its premiere, retaining 92% of its audience. American Idol started out strong and then has lagged behind. But it does tell us something interesting: Idol‘s sluggish ratings are not necessarily because of The Voice.
The Voice on Monday night received a 2.3 demo which is about 10.7 million viewers. Contrast that with American Idol which did a 1.6 demo which is about 7.7 million on Monday. But that’s basically what American Idol made on Sunday as well. What that tells me is that people aren’t really watching both in the sense that they watch Idol on Sundays and then switch over to The Voice on Monday. People have taken sides and are either choosing American Idol OR The Voice.
It’s possible that old American Idol fans drifted over to The Voice over the last few years while Idol was off the air. However, it doesn’t seem as though they are drifting back for whatever reason. It could be because the last few seasons of Idol were lackluster or maybe it’s because they don’t like the new judges. Either way, the two shows don’t seem to be effecting each other’s ratings that much.