Rita Ora Signs New Deal With BMG Giving Her Control of Her Masters
Axelle/Bauer-Griffin/FilmMagic Reading Time: 2 minutes
Rita Ora’s new deal with music company BMG gives her control of her masters. The singer announced on social media that she is thrilled to partner with the company. 2022 is shaping up to be the year of Rita Ora. The successful UK singer will join other BMG clients such as Bruno Mars, Fantasia, and John Legend.
Ora’s new deal has her leaving her home at Atlantic Records. During her time at the music label she set the record for having the most Top 10 singles by a British female artist on the UK charts. BMG will now release all of Ora’s future recordings.
Ora’s success has led to film roles as well as TV roles. She’s appeared as a panelist on the UK version of The Masked Singer as well as a judge on The X Factor, The Voice Australia, and The Voice: Generations, where father-daughter duo Caitlin and Tim recently won. The singer also took over Tyra Banks’s judging duties on America’s Next Top Model.
Rita Ora’s New Home
“I’m THRILLED to announce that I am partnering with BMG!!! I couldn’t be happier that they will be my label family moving forward. Their approach to artist ownership and control is very much aligned with mine, and it’s so empowering to know that I will own all my master recordings that I make from now on. I also feel so motivated to be working with such a dynamic, creative, forward-thinking global company,” Ora posted on Instagram.
The singer shared her news with a series of intimate images. Ora’s excitement finding a home that she is thrilled to partner with is long overdue. Ora famously parted ways with Roc Nation after an ugly public battle. She sued Jay-Z’s company claiming that they discriminated against her because she was a woman, and the case was settled in 2016.
With the new partnership with BMG allowing her to own her masters, Ora now has legal rights to freely appropriate and maximize her money-making opportunities. With her master recording, she can license the recording to third parties like TV shows, films, commercials, and sample use.
