‘American Idol’ Slowly Increases Ratings On Monday Night
Yes, once again The Voice beat American Idol in the ratings on Monday night. However, American Idol increased their viewers from last week by a small margin BUT it increased its share of the coveted 18-49 year old viewers. This means that less people may be watching American Idol BUT they are capturing the young adults.
American Idol earned at 1.6 in the ratings or 7.72 million viewers. This is up from the 1.5 share it got last week. The Voice had a 1.9 share or 9.86 million, certainly a nice lead on Idol. But let’s not count Idol out because it received more viewers in the 18-49 demo than any other show on Monday night. This is the demo that advertisers love most because it is your prime spending money years.
Why is this important? Because it is all going to factor in big time into whether or not ABC/Disney renews American Idol for another season. They are paying a hefty price tag for Katy Perry and Ryan Seacrest and it has to be worth it. Though it is not the singular hit they were hoping for, it’s certainly not doing badly and if they can get bigger sponsors because of the demo and not the ratings, then they can stay afloat. The real test is coming up when both shows go into the lives. Traditionally, that’s when people really start tuning in. We’ll see if Idol can pull off an upset or if it will be crushed by The Voice.