Snoop Dogg is Making Death Row Records the First Hip Hop NFT Label

Justin Jenkins
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Snoop Dogg is making Death Row Records the first hip hop NFT label. The rapper revealed on a Clubhouse chat that he intends to break new grounds with his recent purchase of Death Row Records. Snoop has been one of the most prolific rappers on the forefront of NFT’s and is looking to make history with his latest news.


Riding high from his Super Bowl Halftime performance, Snoop is ready to reinvent the music industry. Weeks ago it was announced that the rapper purchased Death Row Records from The Blackstone Group. In a poetic moment for hip hop, Death Row Records was the original label that signed Snoop. 30 years after he was signed he now owns the record company.

The purchase only refers to Death Row Records the brand and not the actual music catalog. Snoop does plan to complete the purchase of owning the music as well. He would soon be able to repurpose classic material in movies, music, and in the metaverse.

This will not be Snoop’s first time taking on web 3.0. The rapper released his “A Journey With The Dogg” NFT in 2021. Snoop also released his 20th studio album B.O.D.R through a partnership with the blockchain gaming platform Gala Games. The NFT sale generated over $44 million.


Snoop Dogg is Embracing NFT Culture

Leave it to the West Coast icon to embrace the changing industry. It is confusing hearing about a decentralized web, but Snoop is busy developing a Snoopverse where someone just purchased land for close to half a million dollars.

Snoop has been in the music as well as entertainment industry for 30 years. He has crossed over into different music genres from electronic to gospel. Snoop has acted in movies and is now hosting talent shows. The entertainer has become known to be someone who embraces change and rides along with the ever-changing industries.

His latest album has collided with his love for music and his ability to adapt and stay relevant. Fans can see Snoop hosting American Song Contest alongside Kelly Clarkson when it premieres March 21.


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