Why Is BTS So Successful In America? Finally Explained
BTS is a 7 member boy band that originates from South Korea, Seoul, and it is estimated as per CNBC that BTS adds $3.6 Billion to the Korean economy every year and more than $1 Billion dollars in consumer exports. But how did we get here and why are BTS such a bid deal?
We dive deep and then take a look at all the records BTS has broken over the years in honor of them performing again on America’s Got Talent, tonight!
What Does BTS Stand For?
Unlike popular assumption, BTS are not just some random letters strung together, instead, their full name is Bangtan Sonyeondan, which when translated to English, means Bulletproof Boy Scouts. Although some people do also assume that it means Beyond The Scene but any true Army member will tell you the true origin of their name
What Is BTS’ Genre?
BTS are a part of Korean popular music or better known as K Pop. It’s a music genre that blends together electronic, Hip-Hop, Pop, Rock, R&B and even Rap. Although this genre of music can be traced back to early 90’s, it only rose to popularity in the early 2000’s
How Are BTS Different From Other K-Pop Boy Bands?
Most boy band groups in Korea rely on TV for popularity, so when they were traveling or visiting other countries for concerts, they would lose out on the publicity they can potentially get, if they were on Korean TV. To remain relevant, available, and visible, K-Pop stars had to be in the country and not tour as much.
BTS did it differently because they used social media and relied on their global fans all over the world rather than focusing on television appearances for just fans based in Korea.
The band also c chas full control of their social media and they often live-streamed their practices and interacted directly with their fanbase, now called the Army. A point to note is that none of the band members have their own social media accounts and they concentrate their following to one account per social media platform.
How Did BTS Come To be?
The boys were brought together by a series of auditions held in 2010 and 2011 by Big Hit entertainment. Coincidentally Big Hit entertainment was on the brink of bankruptcy in 2007 but all that has clearly changed since the rise and rise of BTS.
The group, comprised of Kim Tae-hyung (better known as V), Jung Ho-seok (J-Hope), Kim Nam-joon (RM), Kim Seok-jin (Jin), Park Ji-min, Jeon Jung-kook, and Min Yoon-gi (Suga)
Finally, Why Is BTS So Famous In America?
Foreign boy bands making it big in America is not a new thing, from The Beatles to One Direction, boy bands have always had a special place in young American’s hearts. After One Direction split up, BTS came to the forefront and now has become the biggest boy band to ever exist.
Yes, you might love The Beatles and the resemblance you see between The Beatles and BTS is not you trying to make fetch happen, it is intentional. A little bit of old, a little bit of new and a whole lot of classic — that what makes their music fresh.
K-pop is growing in popularity and everybody wants to listen to it, which in itself is an advantage for BTS. According to Billboard, their album ‘Love Yourself: Tear’, which is sung in Korean, became “the first primarily foreign-language No 1 album in over 12 years.”
BTS’s music is also a success because of the subject of their music. While many K-pop songs are about relationships and love, BTS covers subjects that other bands may not like bullying, elitism, and mental health. Their ability to be relatable, humble while still being entertaining is rare.
BTS’ Performance Makes Their Song Better
There’s no point of having amazing songs if you can’t sell them to the world and BTS has got this down by making sure their performance is entertaining and their shows are different that the rest.
With their slick dance routines and extremely impressive music videos, their talent stands out and they have amazed a fandom that is often referred to as the army.
No band can have success without its fans and BTS has some of the most loyal, dedicated fans that the world has EVER seen with 23.6 million followers on Twitter and 30 million on Instagram.
People are scared to mess with them because the fans recently cast an unbelievable 300 million online votes to ensure that the group won their Billboard award.
And in Autumn 2017, they watched the video for ‘DNA’ 50 million times on YouTube in just one month!
There are countless pages, profiles, and sites set up all over the world where the Army members post content, send messages and share their love for the 7 boys.
BTS Records: United Nations Speech
In September 2018, BTS made headlines for becoming the first Korean pop music group to address the United Nations (UN).
RM, leader of the band, said in the conference, “I have many faults and I have many more fears, but I’m going to embrace myself as hard as I can. And I’m starting to love myself gradually just little by little.”
BTS Records: Most Viewed YouTube Video
On Aug. 27, 2018, BTS released “IDOL” music video and it accumulated 45 million views in just 24 hours, breaking Taylor Swift’s previously held record for “Look What You Made Me Do,” which reached 43. 2 million in the same timespan.
Then, on April 12, 2019, BTS released “Boy With Luv” music video that broke the YouTube record again. “Boy With Luv” racked up an impressive 74.6 million views in a single day, nearly twice as much as BTS’ previous YouTube record and nearly 20 million more views than the previous record-holders (BLACKPINK with “Kill This Love”).
Of course then when it came time for Dynamite, the world was not ready and BTS broke the record for the top 24-hour music debut on YouTube, amassing a staggering 101.1 million views, a YouTube spokesperson confirmed to Billboard.
BTS Records: First K-Pop Group to Perform On a Major U.S. Award Show
In 2017, American Music Awards, BTS’ debut performance marked television history because it was first time a K-Pop group ever performed on a major U.S. award show.
BTS Records: First K-Pop Group Nominated for Billboard Music Award
In 2017, BTS nominated for Top Social Artist at the Billboard Music Awards, making them the first K-pop group ever to make it to the BMAS. They didn’t just ended up winning the award, they also ended up breaking Justin Bieber’s six-year reign while doing so.
In 2019, BTS was the first K-pop group to be nominated for the main award aka, Top Duo/Group, an award they also ended up winning
BTS Records: First K-Pop Album to Reach No. 1 on Billboard 200
Released in May 2018, BTS Love Yourself: Tear, immediately topped the Billboard 200 chart, becoming the first K-Pop album to do so. It also became the first foreign-language No. 1 album on the Billboard 200 in 12 years.
BTS Records: First K-Pop Act to Hit No. 1 on Billboard Artist 100 Chart
The same week after BTS dropped Love Yourself: Tear, it went from being No. 4 on the Billboard Artist 100 chart to No. 1.
BTS Records: First Group Since The Beatles To Have 3 Billboard No. 1’s Within A Year
Love Yourself: Tear, Love Yourself: Answer and Map of the Soul: Persona were all released and hit No. 1 within 12 months. The last time a group was able to do so was The Beatles, who had three No. 1 albums between November 1995 and October 2016.
BTS Records: First Asian Artist to Surpass 5 Billion Streams on Spotify
BTS is also the first-ever K-Pop group and coincidently the only Asian artists overall to surpass 5 billion streams on Spotify.
BTS Records: First Korean Act to Be Nominated for An AMA
In 2017, BTS performed at the American Music Awards and in 2018, they became the first Korean act to ever be nominated for an AMA in the Favorite Social Artist category.
BTS Records: Most Twitter Engagements Ever
Justin Bieber tweeted, “Now watch this tweet go crazy,” after he wished BTS’ Jungkook a happy birthday on Twitter. According to BBC, with each tweet made by BTS, “having an average of 330,624 retweets, replies, likes or other interactions,”
Harry Styles previously held the record with 147,653 engagements per tweet.
BTS Records: Fastest 1 Million On Twitter
On Oct. 23, the Guinness World Records organization announced that BTS gained one million TikTok followers in record-time: 3 hours and 31 minutes. Whoa, I need a TikTok now, oh wait is it still getting banned?
BTS Records: Most-Liked Tweet EVER of 2018
Okay, it’s no surprise that the most-tweeted-about celebrity of 2018 was BTS but they also hold the record for having the most-liked tweet of the year: a video of J-Hope doing Drake’s “In My Feelings” challenge.
BTS Records: First Korean Act to Present at The Grammy
BTS’ Historic appearance at the 2019 Grammy Awards was m-a-j-or. They were the first Korean act to present an award on the show.
BTS handed over Best R&B album to H.E.R and if their history with award shows is anything to go by, fingers crossed, we may see BTS become the first K-Pop artist to win a Grammy one day as well!
Here is hoping!