Mariah Carey Launches Black Irish Liqueur “Two Years in the Making”
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The global icon Mariah Carey won’t want to be breaking glasses with her high-pitched vocals any longer. Instead, she’ll be filling them with her very own liqueur brand Black Irish. The Irish cream is now available in Original Irish Cream, Salted Caramel, and White Chocolate.
Carey shocked all by announcing the release of this new brand on social media this week. The name, Black Irish, is a tribute to Carey’s Black and Irish heritage. The star joins a growing list of celebrities to release alcohol brands recently; from Dwayne “The Rock” Johnson’s Teremana Tequila to Kendall Jenner’s controversial 818 Tequila Blanco.
Meanwhile, the 52 year old added to her role as Queen of the Holidays by choosing a drink that is notoriously enjoyed during the wintery months. Despite the fact that her announcement includes a photo of the queen lounging on the beach, she’s quick to point out that Black Irish is here in time for holiday celebrations.
“Why would anyone be shocked that I’m drinking this on the beach? Hi it’s me,” she Tweeted.
While the announcement came as a surprise to most fans, Carey posted that this brand was “two years in the making.” From the name to the ingredients, clearly Black Irish was well thought out.
“I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all,” Carey said in a news release. “I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish.”
Black Irish is the Perfect Addition to the Holidays
Not only does the brand name celebrate the former American Idol judge’s heritage, it aims to be an authentic and responsible product. According to a news release, the liqueur was “crafted and produced in Ireland in a certified sustainable facility — with 50 percent renewable energy.”
Black Irish “celebrates exceptional quality with a blend of aged Irish whiskey and superior dairy sourced from Irish farms.” The white chocolate flavor also uses Belgian chocolate in its goal to be a high-quality product.
The queen also sealed each bottle with her own initials along with her signature butterfly to make absolutely certain drinkers know who created what they’re enjoying.
Fans have already taken to social media to show themselves enjoying the drink straight out of the bottle, in espresso martinis, and in addition to their morning coffee. (Perks of working from home? No judgement here.)
Drinkers can now celebrate the Carey way with a 750 ml bottle of the beverage for $29.99 or try a sample-size 50ml bottle for $3.99. Black Irish hit store shelves on August 16.