Why Are ‘Got Talent’ Shows Less Popular in 2026?

 |  4 min read

Howie Mandel, Mel B, Sofia Vergara and Simon Cowell on 'America's Got Talent' Season 21

With the most recent season of Britain’s Got Talent concluded and the newest season of America’s Got Talent beginning, longtime fans have begun questioning the show’s longevity. Both shows have been around for nearly 20 years, so naturally fans will begin questioning how much longer they will be on air.

Got Talent Fan Discuss The Show’s Longevity

In a thread shared to the Britain’s Got Talent community on Reddit, a fan shared a post questioning how the show will continue until it’s contract ends in 2028. They brought up the point that Britain’s Got Talent is “starting to feel how X factor/American Idol did in the later seasons.” Compared to newer winners, older are often talked about more.

“There doesn’t seem to be the same ‘Moments’ that used to happen,” the user wrote, specifying George Sampson, Susan Boyle, Paul Potts, Diversity, and Connie Talbot. “Remember when BGT was a weekly event with the final on Saturday during half term and was a talked about show – When do you think that stopped?”

In the thread comments, fans noted the changes in the Britain’s Got Talent like flying in acts from around the globe, judges being cringey, and the overall high production value of the season. The show itself, to the fans, feels more produced than ever.

“I think the issue is they are heavily scouting more recently and it’s ruining the show,” a fan wrote in the thread. “The show should go back to raw talent not who was scouted or who has which celebrity in their back pocket.”

Though social media plays a large role in the Got Talent franchise now, it’s important to note that it’s always been apart of America’s Got Talent. Back in the day, the show utilized YouTube as a way to keep fans engaged.

One of the biggest names to come out of AGT, Jackie Evancho, was found through YouTube, not through open auditions. In 2010, Jackie auditioned for the series twice, but producers passed on her. Instead of waiting, she took part in YouTube auditions, singing “O Mio Babbino Caro.” YouTube users voted her into the Quarterfinals with this audition.

Does The Show Need to Change?

As the years go on, more and more fans continue to question the popularity of the Got Talent franchise. The show, which premieres live on Tuesday nights, is available to watch on cable, or on streaming services like Hulu + Live TV, as well as YouTube TV. Fans can also watch the show next day on Peacock and all other Hulu subscriptions.

Now that America’s Got Talent is back, and Britain’s Got Talent just crowned their new champion, fans are commenting on how the show could improve to bring back fans. Though the show has a slew of advertising for each season, more and more fans are choosing to pass on watching the season.

“It was because back then we were seeing these kind of acts for the first time, they were fresh,” a commenter wrote. “Since then we have seen the same version of those acts numerous times.”

It’s also important to note that many people have cut the cord, leaving them without a night-of watching option. Unless you have Peacock Premium Plus, you are unable to watch AGT live. It’s also no secret that Got Talent auditions are often viral on YouTube, so many may choose to watch the show this way vs night-of.

What do you think? How could the Got Talent franchise improve? Are you watching it this year? Let us know on X!

Words by:

Corey Cesare Corey Cesare is Talent Recap's Managing Editor and featured YouTube Host. She has a love of all things pop culture and an unhealthy obsession with celebrities. Corey earned her Bachelor of Arts degree in Journalism and Cinema/Screen Studies from the State University of New York at Oswego in 2021. She spends her spare time shooting astro, nature, and portrait photography, and coming up with movie ideas that she hopes to make into a film someday.

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