Simon Cowell is the ‘Grey Wiggle’ in Funny New Commercial
Simon Cowell recently joined Australian children’s music group the Wiggles in a new commercial for Uber Eats. The ad, which is airing in Australia, features Cowell as a fifth member of the group. Because of Cowell’s notoriously grumpy personality, he’s been named the Grey Wiggle. He responds to his companions’ positive attitudes exactly how you would expect him to.
Simon Cowell Stars in New Ad with the Wiggles
Cowell sits reading a newspaper while his fellow Wiggles sing about what they’re going to eat for dinner. He interrupts their chipper song to declare, “I’ve already eaten.” That’s when the Yellow Wiggle informs him, “Dinner is better when we eat together!”
But their continued singing fails to cheer Cowell up, as he tells them: “Congratulations, I now hate music.” That doesn’t stop the Red Wiggle from announcing: “I like the Grey Wiggle.”
“Food and music have the power to bring everyone together, even polar opposites,” Cowell said in a statement. “This campaign has been so much fun, I’ve enjoyed every minute of it and I hope the audience enjoy it as well.”
Future commercials with Cowell and the Wiggles will also feature the character Henry the Octopus, whom Cowell also doesn’t seem to like very much. A preview of the upcoming clips also shows Cowell sipping a cup of tea in his chair while the other Wiggles get food delivered.
What Did Cowell Really Think of the Wiggles?
Cowell recently talked to Australian show Today about what the thought of the Wiggles.
“They are so funny and so happy,” he said. Adding that now that he has a son, he understands them better. However, he thought it was a joke when he was offered the commercial.
The music mogul called the Wiggles “very, very nice people.” Still, he admitted that he got “more and more irritated” by their positive attitudes as they filmed the ad. But he said that worked for the project.
Cowell has certainly softened over the years, as the hosts pointed out. He attributed that to his son Eric, saying he’s “happier than I’ve ever been in my life before.”