Kim Kardashian has not let the coronavirus pandemic hinder her entrepreneurship. She recently began selling one of the new hottest commodities, face masks. Not surprisingly, they are a hit with fans who rushed to buy them during this global crisis. But, her efforts were also met with some backlash.
Kim Kardashian’s Face Masks Sold Out In Record Time
Her shapewear brand SKIMS recently announced that the website would be selling 5 different colored face masks. These masks are designed for all-day wear. They are $8 each but are also sold in a bundle of four for $25. They are made out of Nylon and Spandex, the same stretchy material that Kim’s shapewear is made out of. These are definitely not your traditional face masks as they come in neutral colors meant to blend in with people’s skin tones. While they are definitely more fashionable than a regular face mask, they are non-medical masks.
After only about 30 minutes, the site completely sold out of face masks. Considering that Kim has millions of fans all over the world, and the fact that so many people need face masks, this is no surprise. A post on the Skims Instagram account says “Unfortunately SKIMS Face Masks have sold out today, but we are working with our local partner in Los Angeles to produce more as quickly as possible. The next batch will be available next week — please join the waitlist to receive more details coming soon, and we thank you for your support.”
When SKIMS was first launched in 2019, it reportedly sold $2 million worth of products within minutes. These face masks were no different.
Fans Are Ashamed That Kim Is Profiting Off Of A Necessity Amid Pandemic
Kim Kardashian has an estimated net worth of around $75 million so it makes sense why there are some people that are hesitant to support her mask selling efforts. One Twitter user said “please don’t buy face masks from multi-million dollar companies. please do buy face masks from small struggling entrepreneurs who live hand to mouth during this pandemic.” Many people have been making face masks at home during the pandemic and even giving them away for free. Another twitter user said, “Kim Kardashian making a profit by selling face masks during a pandemic REALLY irks me.” There is no denying that millions of people around the globe have lost their jobs due to coronavirus so Kim selling an essential item to those in need has rubbed some people the wrong way.
Another person tweeted Kim and said “Only U would actually charge people for a face mask. U should be giving these out for free like myself & most other people are. I have sewn over 50 masks, alone, & donated them to friends, family, neighbors, & fellow co-workers. What a shame that U are profiting from the pandemic.”
Kim Also Made Some Donations To Charity
Contrary to the opinions of those denouncing Kim’s efforts, she is trying to help out those in need too. The mogul also donated 10,000 SKIMS face masks to charities like Baby2Baby, Good+Foundation, L.A. Food Bank and the National Domestic Workers Alliance. This is after she donated $1 million to those same organizations last month. A portion of her SKIMS sales is also being donated to charities. A press statement from SKIMS said “In light of the current health crisis, Baby2Baby has been working around the clock providing children and families impacted by COVID-19 the items they need to survive. Over the last five days, Baby2Baby has distributed over 1.3 million items including diapers, formula, hygiene, clothing, blankets and more.” So these charities are definitely worthwhile to donate to and can help a lot of people especially with Kim’s donations.
“Baby2Baby has now distributed over 2.5 million essential items to children and families impacted by COVID-19,” the charity said in an Instagram post. With help from celebrities who have a large outreach, donations can help keep people fed and safe.
The next batch of Kim’s face masks will be available next week so be on the lookout if you would like to get your hands on them. How do you feel about Kim profiting amid the coronavirus pandemic?