Talent Recap

Heidi Klum, Daughter Leni Klum Sizzle in Sultry Christmas Lingerie Ad

Heidi and Leni Klum at 2022 Harper's Bazaar ICONS and Bloomingdale's 150 AnniversaryPhoto by Gotham/FilmMagic

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Heidi Klum and Leni Klum stripped down once more for a sexy lingerie campaign. The mother-daughter duo posed in lacy red underwear to advertise the Italian fashion brand Intimissimi.

Heidi Klum, Leni Klum Pose for Sexy Christmas Lingerie Campaign

On Tuesday, Leni Klum posted an Instagram carousel of her and her mom wearing sultry pieces from the intimate brand. In one photo, the 19-year-old model showcased the elaborate details of her strappy lingerie set. Leni held up an oversized bow to accessorize the garments.

Another photo showed her wearing a black lingerie set, that emphasized her flat stomach and wavy hair. In another snap, Heidi and Leni can be seen modeling a red lingerie while holding shiny Christmas presents.

“The new @intimissimiofficial Christmas campaign with me and @heidiklum is out now! Find the campaign styles and many more online and in all @intimissimiofficial stores NOW!!” Leni wrote in the caption.

In the last slide, Heidi and Leni shared a playful video shot during the campaign, showing the two filming themselves using a digital camera. The model mom also posted similar photos on her Instagram page.

It’s no secret that Leni intends to follow the footsteps of her mother. She began her modeling career at an early age and has already appeared on the runway for Dolce & Gabbana. Furthermore, Leni has already worked with several fashion brands over the years.

“I’ve always gone to work with my mom and thought, ‘This looks so fun. She looks so happy while she’s working,'” she previously said. “I’d jump in sometimes, and I’d play around with the makeup that her makeup artist would bring.”

The Photoshoot Gets Mixed Reactions

The sultry Christmas campaign is not the first time that the pair did a sexy campaign with Intimissimi. Unfortunately, like the previous ones, the internet didn’t think that a mother-daughter duo posing for a lingerie ad is appropriate. In Leni’s post, social media users expressed their discomfort in the comments.

“There is something childlike about the daughter which makes it a bit creepy,” one user wrote.

“Doing a photo shoot with your mother in lingerie is still weird,” another commenter wrote.

On the other hand, there are people who believe that there’s nothing wrong with the photoshoot. In the same comment section, some internet users came to the duo’s defense.

“People be overreacting, she’s a model. Doing her job. Her mom is a model too doing a job. Those you think it’s weird I think you’re the problem,” a user wrote.

“They making their money while you here minding their business. People should get a life and a job,” another person wrote.

Previously, Leni told Page Six that she doesn’t really indulge with people’s backlash. During Heidi’s Halloween party in October 2022, she said that she doesn’t “look at a lot of the reactions.”

“I am overall happy with the campaign and I had an amazing day with my mom. I think the photos turned out great, and we had an amazing time,” she said.

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