Talent Recap

Heidi Klum, Leni Klum Get Sultry in New Lingerie Ad Campaign

Heidi and Leni Klum at 2022 Harper's Bazaar ICONS and Bloomingdale's 150 AnniversaryPhoto by Gotham/FilmMagic

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Heidi Klum and Leni Klum are delivering “double the beauty” in newest lingerie campaign for Intimissimi. The mother and daughter have starred together under the same Italian intimate brand over the past year.

Heidi Klum, Leni Klum Strip Down for Sexy Lingerie Ad

Last week, Intimissimi shared the steamy snaps on Instagram, flaunting the intimates perfectly fitting the Klum tandem. The brand also featured solo shots of the two as they pose in a pink beige background.

“Double the beauty, double the styles,” the brand wrote in the caption.

In the photos, Heidi was wearing a white bralette bordered in lace and a matching underwear. Meanwhile, Leni was donning a foxy fuschia lace set.

For their individual photos, each of the duo wore a silk cover-up. Later, Intimissimi posted another solo snap of Leni wearing a black pair of lingerie.

On October 6, Heidi and Leni attended the Intimissimi Dinner at Bode Museum in Berlin, Germany. During the event, Heidi wore a hot pink long-sleeved lace Tom Ford mini dress. She then matched it with a pair of black stiletto sandals. On the other hand, Leni slipped on a black sheer maxi dress that saw through her black lace lingerie.

“Thank you @intimissimiofficial for the most magical night in Berlin CELEBRATING our new CAMPAIGN,” Heidi wrote on Instagram, “and thank you to everyone coming out and spending the evening with us.”

Heidi’s mother, Erna Klum, was also present in the occasion. The America’s Got Talent judge’s mom wore a leopard slip dress over a black top paired with black blazer.

Internet Users Disapprove of the Intimissimi Campaign

Apparently, while many fans appreciate the photos from the ad campaign, numerous others feel “disturbed.” For them, Leni seems too “young-looking” to be modelling a mature brand like Intimissimi.

“I am sorry I don’t even feel comfortable looking at this pic. I know she might be an adult but she looks 13 and inappropriate,” one person wrote.

“I feel like my daughter tries to sell me underwear. It doesn’t attract me to buy from this brand,” another user wrote.

“Sorry but that looks illegal – way too young looking,” another person commented.

It’s not the first time that the mother and daughter faced criticism amid a lingerie ad campaign for Intimissimi. Back in October 2022, the duo found their sexy-themed project unfit and bothersome.

Others slammed Heidi for encouraging Leni to model lacey intimates with her. Meanwhile, some people dragged Intimissimi for “poorly” choosing the two as their models.

Leni entered the modelling industry at 16, landing in multiple covers of magazines and modelling for different brands. When she turned 18, she accepted gigs involving lingerie photoshoots as a step forward for more mature projects.

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