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Everything You Need to Know About NBC’s New Hit Show ‘Hot Wheels: Ultimate Challenge’

Dalal Elsheikh, Terry Crews, Rutledge Wood, and Hertrech Eugene Jr. for 'Hot Wheels: Ultimate Challenge"James Stack/NBC

Reading Time: 2 minutes

Hot Wheels: Ultimate Challenge is the new NBC show that brings the beloved toy brand to life. This ten-episode competition series allows car superfans to unleash their creativity by transforming ordinary vehicles into jaw-dropping Hot Wheels creations. Inspired by personal stories and pop culture touchstones, contestants manufacture their designs in high-tech, decked-out garages.


What is Hot Wheels: Ultimate Challenge on NBC?

Hosted by Rutledge Wood, former Top Gear Host and NASCAR features reporter, the show promises an exhilarating viewing experience. Wood’s passion for cars and his infectious enthusiasm certainly make him the perfect guide to lead viewers through this competition. Other experts from different realms of the automotive industry bring their expertise to assess the impressive car transformations showcased on Hot Wheels: Ultimate Challenge.

The stakes are high in Hot Wheels: Ultimate Challenge, with the winner of each episode receiving a $25,000 prize and advancing to the highly anticipated finale. In the finale, the ultimate winner not only claims an additional $50,000 but also has the honor of their transformed car becoming an official Hot Wheels model, immortalizing its transformation and legacy.

Hot Wheels: Ultimate Challenge is not just a show; it’s a celebration of creativity, nostalgia, and the enduring fascination with cars. The show then combines this nostalgia with fantastical, extreme car transformations, allowing imaginations to run free.


Corie Henson, Executive Vice President of unscripted programming for NBCUniversal Television and Streaming, emphasizes the larger-than-life family viewing experience. With its edge, humor, and Wood’s creativity, the show also promises to captivate audiences of all ages.

Hot Wheels: Ultimate Challenge Features Celebrity Guest Judges

Hot Wheels: Ultimate Challenge on NBC is set to feature celebrity guest judges who will help determine the winners of this thrilling car makeover competition. With stars such as Anthony Anderson, WWE Superstar Big E, Terry Crews, Sung Kang, Jay Leno, and Joel McHale joining the host, the show promises exciting car transformations and epic showdowns.

Hot Wheels: Ultimate Challenge is an original format developed and produced by Endemol Shine North America. It is in association with Workerbee, under a license from Mattel Inc. The winning build will then become an official Hot Wheels die-cast car, available for purchase on Mattel Creations.


The show captures the essence of the iconic Hot Wheels brand, combining nostalgia, extreme car transformations, and larger-than-life family viewing. Don’t miss out on the chance to witness this unforgettable automotive adventure. Tune in to find out who will rev their way to victory on Hot Wheels: Ultimate Challenge, airing on NBC.

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