Talent Recap

Ariana Grande Says ‘Thank U Next’ to Scooter Braun, HYBE Management, What Does This Mean For The Popstar?

Scooter Braun and Ariana Grande at the 2013 American Music AwardsPhoto by Chelsea Lauren/AMA2013/Getty Images for DCP

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News recently broke that Ariana Grande has decided to part ways with her long-time manager, Scooter Braun, and HYBE, the global entertainment conglomerate, despite initial claims to the contrary. This unexpected development has left fans and music enthusiasts buzzing with curiosity about the pop sensation’s next move.


Ariana Grande Parts Ways With Scooter Braun, HYBE Management

The story might have initially been filled with confusion, with rumors suggesting that Grande was staying with Braun and HYBE. However, a source with inside knowledge of the situation confirmed that this was far from the truth.

“Scooter’s team is spinning the story. Grande is leaving both Scooter and HYBE,” the source said. “There is absolutely no truth to her staying.”

While the news of her departure may have come as a surprise to some, it seems that Grande has simply outgrown her current management and is eager to explore new horizons.


“They are friendly but she’s outgrown him and is excited to go in a different direction,” the source said. “Yes, there are negotiations happening because of contracts. But this is her choice. It’s time for something new.”

Grande’s decision to part ways with Braun has not occurred in isolation. Reports suggest that Justin Bieber, another prominent artist under Braun’s management, is also in the process of negotiating his exit.

The Departure Opens a New Chapter For Ariana Grande

Grande’s departure from her long-time manager opens the door to endless possibilities for the pop icon. According to sources, Grande has taken meetings with various management firms, but one intriguing detail stands out.


She is considering a management model similar to that of Taylor Swift and other major artists. Where management personnel are paid a fixed annual salary rather than receiving commissions. This forward-thinking approach aligns with the changing dynamics of the music industry, where artists are increasingly diversifying their revenue streams beyond traditional music sales.

As Grande continues to make headlines with her bold decision to leave her management, she remains deeply immersed in her next major project – the lead role in Universal’s highly anticipated big-screen adaptation of the hit Broadway musical, Wicked. Although the film is not scheduled for release until November 2024, Grande’s commitment to this project shows her unwavering dedication to her artistry.

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