Twitter has been dragging Kylie Jenner for neglecting to tag the designer of a dress she wore on Instagram. The dress was made by a Black-owned brand in the UK. Kylie has since responded to the drama.
The dress, by LoudBrand Studios, still sold out in a day without being tagged, according to InStyle. The brand tweeted their appreciation for Kylie and her stylist Jill Jacobs. Kylie has since tagged the brand in her post.
https://www.instagram.com/p/CCT_fmtHWsh/
Fans Call Out Kylie Jenner For Not Tagging Black-Owned Brand
It all started on Monday when Kylie shared photos of herself wearing the dress on Instagram. A Twitter user later accused Kylie of “refusing to tag the designer of the dress,” pointing out that it’s from a Black-owned brand. The user also claimed that Kylie was “limiting her comments” on the post and deleting comments mentioning the brand.
Twitter users seemed split on the issue. Some slammed Kylie for not giving a shout-out to a Black-owned business. Others pointed out that if Kylie paid for the dress herself, she’s not obligated to tag the brand who made it.
This Kylie thing is funny because:
1. She bought the dress.
2. She doesn’t owe anybody a tag if they’re not paying for it.
3. She has every reason to delete comments because no free publicity.
Y’all saying Kylie not obligated to tag nobody but what do she lose? What do she lose? She loses nothing and she changes a Black woman’s life. That lil ass TAG. Is y’all fr.
— WHOLELOTTA LEEKO 🐐 (@WholeLottaLeek) July 7, 2020
Hi guys!!!! We are so overwhelmed with the outpouring of love wow !!! We are so grateful for Jill and Kylie because this has really changed things for us so excited to be featured on her platform how amazing !!! Thank you so much Jill and Kylie ❤️
— Loudbrandstudios (@LoudBrndStudios) July 7, 2020
Others mentioned how happy the brand is that Kylie wore the dress, which sold out without Kylie even mentioning their name. LoudBrand wrote that Kylie’s post “has really changed things for us.”
Kylie Responds To The Controversy
Kylie Jenner has since responded to the original tweet calling her out. She retweeted it and added a comment calling it “a reach.” Kylie went on to ask why she would “REFUSE to tag a brand and block comments.”
She said that was “completely false,” calling LoudBrand Studios “amazing” and saying she wanted to support them. She added their Twitter account and encouraged everyone to check them out.
ok this is just a reach. why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudioshttps://t.co/r7oWRMNwoK
Kylie also added the tag on Instagram, and reposted one of the photos to her Instagram story encouraging followers to check out the brand. One user claimed that fans had “cyber bullied” Kylie into giving free promotion to the brand.
What do you think? Should Kylie have tagged the brand from the beginning, or are people overreacting? Does it make a difference that the brand was apparently happy with Kylie’s post as it was? Let us know what you think in the comments.
Words by:
Jill O'Rourke Jill O’Rourke is a contributor at Talent Recap, writing news stories and recaps for shows like ‘AGT,’ ‘The Voice,’ and ‘American Idol.’ She graduated from the University of Georgia with a degree in English and Film Studies, and has been writing about pop culture since 2012, with previous bylines at Crushable and A Plus. Jill spends her free time binge-watching sitcoms and daydreaming about life as a hobbit
