Talent Recap

Terry Crews Teams Up With Ryan Reynolds in Raising Colon Cancer Prevention Awareness

Terry Crews on the 'America's Got Talent' red carpet, Ryan Reynolds at the 2023 Canadian Screen AwardsPhoto by: Trae Patton/NBC, Photo by Jeremy Chan/Getty Images

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Hollywood stars Terry Crews and Ryan Reynolds have joined forces for a noble cause, teaming up to raise awareness about colon cancer prevention. In a collaborative effort with the Colorectal Cancer Alliance, Lead From Behind initiative, and Reynolds’ creative agency Maximum Effort, these talented actors aim to educate individuals about the significance and accessibility of preventive colon cancer screenings.


Terry Crews, Ryan Reynolds Raise Colon Cancer Prevention Awareness

The campaign centers around a creative and attention-grabbing video. The video features Crews reprising his iconic role as President Camacho from the 2006 film Idiocracy. In this humorous yet impactful portrayal, President Camacho learns about the importance of screening for colon cancer.

“I’ve partnered with the Colorectal Cancer Alliance and Lead From Behind. Because together we can prevent unnecessary suffering from preventable cancer,” Crews said.

A previous video released in September, where Ryan Reynolds and Rob McElhenney underwent preventative colonoscopies to raise awareness about the importance of early screenings, inspired this collaboration. Their effort had a profound impact, leading to the involvement of President Camacho himself, Crews.


Michael Sapienza, CEO of the Colorectal Cancer Alliance, emphasized the critical role of preventive checkups in detecting and removing precancerous growths called polyps. Screening also aids in detecting cancer at an early stage, significantly increasing the chances of successful treatment.

Shockingly, about one-third of eligible adults are neglecting to get screened, despite its importance. Late 2020 CDC estimates indicate that screening could almost certainly prevent 68 percent of colon cancer deaths if all eligible individuals underwent the procedure.

Crews Show That Colon Cancer Can Easily Be Prevented

By leveraging their celebrity status and creativity, Crews and Reynolds are using their platforms for a cause that has the potential to make a substantial impact on public health. Regular screenings can often prevent or successfully treat colon cancer when caught early.


In a significant development, authorities lowered the screening age from 50 to 45 in 2021. This then makes 20 million more Americans eligible for preventive screenings. This change has the potential to save numerous lives by identifying and addressing potential issues at an earlier age.

The duo’s commitment to spreading this important message serves as an inspiration to many. It highlights the power of advocacy and awareness campaigns in promoting health and well-being. Through their efforts, Crews and Reynolds are proving that when compassion and creativity unite, the results can be truly remarkable.

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