Talent Recap

Rita Ora’s New Single ‘Don’t Think Twice’ is Energetic, Filled With Romance Tones

Rita Ora at "The New Boy" Australian Premiere - Sydney Film Festival 2023 Opening NightPhoto by Lisa Maree Williams/Getty Images

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Internationally acclaimed singer Rita Ora has recently released a brand-new single “Don’t Think Twice.” The said song serves as the third newest track of her upcoming album You & I.


Rita Ora Drops New Single “Don’t Think Twice”

Ahead of her performance at the London Pride Festival, Ora put out another piece of her upcoming album. Co-written by Rita and produced by Oak Felder, “Don’t Think Twice” narrates the singer’s own romantic experiences. The single particularly suggests the bold act of shooting a shot at love, even when unsure.

“‘Don’t Think Twice’ is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen,” Ora said.

Shot in New Zealand and directed by Taika Waititi, the single is released alongside an accompanying visualizer. The music video casually displays Ora channeling Katherine from Wuthering Heights while cornered in an eerie and spectral forest.


You & I will be publicly released on July 14. The said album is Ora’s first creative release after signing a contract with BMG. 

“Don’t Think Twice” is a Daring, Love-Infused Track

Ora is definitely seizing a new level of artistic control this year. With “Don’t Think Twice,” she exudes an upbeat and powerful aura without forgetting to imbue emotions to the track.

In the lyrics, Ora describes love to be a “risky bid,” one she sees to have the ability to change her life in a snap. “Don’t Think Twice” evokes strong feelings of thrill and excitement while conjuring the situation of uncertainty. The single has perfectly depicted Ora’s adventure in romance – the reckless and gutsy move of loving a person.


Indeed, Ora is breeding a new era for herself with BMG. It will indeed be no shock if her future recordings will emanate more power than before. With the forthcoming release of You & I, it’s thus fair to expect that the remaining track in the said album will be as sensational and electrifying as the first three. 

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