Talent Recap

XOMG POP Receives Major Licensing Deals With New Line of Products

XOMG Pop in the 'America's Got Talent' QualifiersPhoto by: Greg Gayne/NBC

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JoJo and Jessalynn Siwa’s rising pop group XOMG Pop recently announced a giant career milestone. After debuting just under a year ago, the pop group has already added to its success story. They’ve officially received major licensing deals along with consumer product partnerships.

XOMG Pop Announces First Wave of Licensing Deals

The Siwa’s were extremely excited to announce the group’s recent accomplishments. They also promised to give their utmost support to the group on their road to international fame.

“We are beyond excited to have so many first-in-class partners on board, and we are ready to make history again,” said Siwa. “We will be hands-on with all the partners making our vision for the XOMG POP brand come to life.”

At this time, the North American licensing program consists of partners in nearly a dozen categories, including toys, accessories, apparel, arts and crafts, and costumes. One of the partners is new master toy licensee, Moose Toys, which will launch their line in 2024.

The group first appeared on NBCUniversal’s Peacock reality TV show Siwa’s Dance Pop Revolution and has made headlines ever since. Just a few months after debuting on national television, XOMG POP made an onstage performance alongside Siwa as part of her international tour. Later, the group competed on America’s Got Talent, where they went home during the Live Shows.

While fans of XOMG POP, known as POParazzies, await their favorite fashion dolls, several product categories will be available starting in 2023. With the most recently released new line of dance apparel being available for purchase now.

XOMG POP Will Release New Music

The group’s recent licensing program has given them extra motivation to put up new music and music videos. Starting on October 28, XOMG POP will be releasing new music for their fans, following the announcement of their first live-action film.

Also recently announced is their upcoming animated series and concert tour for the brand. Fans can also be able to witness exclusive XOMG POP-themed events and activities by sailing aboard a Royal Caribbean cruise.

The wholesome girl group and their team are currently developing more projects at the moment and are certainly eager to showcase their work for the world to see. Fans can shop for recently released XOMG POP merchandise on their website.

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