Talent Recap

‘The Masked Singer’ to Offer Freebies with ‘Masked Mania’ Promotion

Robin Thicke, Nicole Scherzinger, Ken Jeong, and Jenny McCarthy on 'The Masked Singer' season 10CR: Trae Patton / FOX. ©2023 FOX Media LLC

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Ahead of the upcoming premiere of The Masked Singer season 10, the show is giving away food in the streets of Los Angeles. For the event, titled “Masked Mania,” Fox has partnered with various businesses to offer up freebies and some show-related treats.


The Masked Singer is Having a Food Tour Ahead of Season 10

According to Fox’s executive VP for publicity & corporate communications & talent relations Jean Guerin, “Masked Mania” is an “exceptional” refreshment for their fans. Through this, viewers will be given an opportunity to see some of the show’s costumes up close.

“Masked Mania is a celebration of this show-stopping hit series and our way of bringing the spectacle and joy of The Masked Singer to the Los Angeles community. We’re offering fans a chance to enjoy show-inspired giveaways they won’t want to miss ahead of our premiere on September 27,” she said.

“Masked Mania” will be offering free food and other items on Saturday, September 23, 2023.


The Masked Singer has returned to television with a special episode featuring the unmasking of Demi Lovato. On September 27, it will be back for its regular programming for season 10.

What Businesses will Participate in the Food Tour?

Overall, 10 businesses are participating in the upcoming “Masked Mania.” In collaboration with The Masked Singer, these shops will be offering sweet deals to fans:

1. Brewery shop Los Angeles Ale Works

This location will be offering a special BOGO deal on their rotating selection of beers. Guests who buy one beer can purchase the second beer for 10 cents. In this shop, Llama from season three will be on display.


2. Sweetfin Poké

Sweetfin Poké be offering “Masked Mania Spicy Tuna Poké Bowls.” They will also give an extra helping of complimentary avocado fanned out on top worth $10. Furthermore, avocado from The Masked Singer season eight will appear there.

3. Trejo’s Donuts

Danny Trejo’s shop, Trejo’s Donuts will be offering a free “Berry Bomb Donut.” The doughnut shop will also feature the new season 10 Donut costume.

4. Fred Segal

The West Hollywood location of Fred Segal will display the Queen of Hearts costume from season six. Alongside this display, the store will be giving away free The Masked Singer tote bags. Inside some of these totes are Fred Segal gift cards valued at up to $100. Two winners will also find a pair of tickets to a live taping of The Masked Singer.

5. Healthy Spot

Both the La Cienega and Santa Monica Locations will join in one the fun. Pets that will visit in the area will receive a complimentary bag of “Mind Body Bowl” freeze-dried packaged treats and bandana from the show. There will also be photo op with Rottweiler from the second season.

6. Kreation Kafe & Juicery

Anyone who purchases any of LA juicery’s smoothies at Kreation on 3rd Street will get a free “Bouncing Berries Smoothie” from The Masked Singer. The show’s Banana from season two will also be displayed there.

7. Trejo’s Tacos

At Danny Trejo’s Mid-City location on La Brea, his performance as Raccoon on The Masked Singer will be memorialized. The taco joint will hand out a free “Raccoon Taco,” made with a choice of beef barbacoa, chicken tinga or mushroom asada. Trejo’s Raccoon costume from Season 3 will also be on display.

8. Hard Rock Cafe

Hard Rock Café also collaborated with the show, and they are planning to hand out free purple milkshakes, tied to Milkshake from the show’s season eight. The Masked Singer also promises a “special surprise” for guests on the TMZ Celebrity Tour.

9. Goodr Cabana

Goodr Cabana will also be part of “Masked Mania.” During the event, they are expected to hand out a pair of “Pineapple Painkillers” sunglasses for free for the first 500 people who stop by. The goodr Cabana will also display Pineapple from Season one.

10. Magnolia Bakery

The bakery, located on 3rd Street, will give away free cupcakes swirled with purple buttercream. Cupcake from season six will be onsite.

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