Demi Lovato Kicks Off Vevo Series Through Special Live Performance of ‘29’
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Inside a low-ceiling sullen room and in an all-black outfit, Demi Lovato showcases her ‘own truth’, releasing an Official Performance Video of her latest single ‘29’ in creative collaboration with Vevo.
Demi Lovato Expresses Authenticity and Vulnerability in “29“
Having intimately teamed up with Vevo the official live performance of “29,” Lovato is seen standing in a red-carpeted room with bright white lights. Within the video, she’s belting the lyrics of the emotional song out with her female band in the background.
“I knew I wanted to showcase my new music in a unique way for my fans, both visually and sonically. So when an original live performance with Vevo was on the table, I immediately started to brainstorm creatively—the lighting, the room design, my look and outfits, how to incorporate our incredible female live band—all of it!” Lovato states.
According to Lovato, her latest album Holy Fvck speaks of an intensely personal journey which begins with pain and anger, eventually concluding on a hopeful place of joy. She further explains that such passionate release of emotions has allowed her to recoup the power she had through the things that made her feel anger.
“The Vevo team made this vision a reality with me. I hope my fans can feel the emotion and power through these live performances,” she said.
Lovato Hints Past Relationship with Wilmer Valderrama
Although silent on the explicit meaning of “29,” Lovato seems to signify contemplation about her relationship with ex-boyfriend Wilmer Valderrama concerning their 12-year age gap. Considerable lines of the song would suggest that Lovato somehow called out the problematic features of her on-and-off romance with Valderrama which started from 2010 and ended in 2016.
Lovato ended “29” with the lines “finally twenty-nine / Seventeen would never cross my mind / Thought it was a teenage dream, a fantasy / But it was yours, it wasn’t mine / Seventeen, twenty-nine.”
In a statement, Lovato admitted that she felt anxious in deciding whether she would drop the single, but ultimately came to terms that doing so would mean owning her truth. As of today, the lyric video of “29” already has 1.3 million views, and her official live video performance has reached almost 600k views.
Meanwhile, the Holy Fvck tour has finally began in South America and North America. According to fan published clips, Lovato has performed her new music together with several rock versions of her hits such as “Sorry Not Sorry” and “Cool for the Summer.”