Talent Recap

Charli D’Amelio Launches Footwear Brand Alongside Family

Charli D'Amelio at the Nickelodeon Kids Choice AwardsGetty Images

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TikTok sensation Charli D’Amelio expressed her heartfelt gratitude towards her parents for their unwavering support and protection as they embarked on a new entrepreneurial venture. In an interview, the 19-year-old star opened up about her excitement for the launch of D’Amelio Footwear alongside her older sister Dixie, mother Heidi, and father Marc.


Charlie D’Amelio Launches Footwear Brand

While preparing for the much-anticipated launch party in Los Angeles, D’Amelio also shared a portion of her Dancing with the Stars experience. She expressed how much the show has reconnected her with a part of herself that she felt she had lost.

Collaborating with family members can be a daunting prospect for some, but for the D’Amelio family, it has been a joyous and fulfilling experience. D’Amelio, along with her sister Dixie, mother Heidi, and father Marc, ventured into the world of fashion with the launch of D’Amelio Footwear.

D’Amelio talked about the exceptional role her parents play in her life, describing them as her ultimate protectors. Their unwavering dedication and work ethic have allowed her to feel secure, free from concerns about others’ intentions.


Knowing that her parents always have her best interests at heart has lifted a significant burden from D’Amelio’s shoulders. With this solid foundation of trust, the D’Amelio family can then pour their energy into building a successful footwear brand.

Her Parents Have Roles in The Company

The involvement of Charli’s father, Marc, extends beyond the support he provides emotionally. His expertise in business, gained from founding the Madsoul Clothing Company and the Level Four Collective Showroom, has certainly been invaluable to D’Amelio Footwear.

Heidi on the other hand, emphasizes the significant contributions Marc has made to the brand, acknowledging the extensive brain work he has put into the project. Marc’s business acumen, combined with his commitment to the family’s success, has added a unique perspective to D’Amelio Footwear.


As D’Amelio Footwear makes its debut, the love, protection, and united efforts of the D’Amelio family shine brightly. The four of them have created more than just a brand; they have woven a tapestry of trust, dedication, and mutual support.

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