Talent Recap

Blake Shelton Sports Classic Country Fashion with New Clothing Line

Blake Shelton on The Voice CarpetCasey Durkin/NBC

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The Voice coach Blake Shelton has recently debuted his first ever spring collection with lifestyle brand Lands’ End. Unsurprisingly, the singer features a pool of clothing options that screams major country boy.


Blake Shelton Launches Clothing Collab with Lands’ End

According to Shelton, his collection with Lands’ End is intended for the whole family. Further describing the line as one “made just for you,” the clothes, as stated by the singer, are flexible enough for different occasions.

“It’s the feeling, the fit, and the confidence you feel whether it’s working, lounging, or just living life,” he said. “After all, the only way to know if something’s right is to see for yourself because when you know, you know.”

During a Jimmy Kimmy Live interview, Shelton was wearing a denim shirt, bootcut jeans, and utility jacket from the clothing line. These are only some of the items in the collection. Apart from these, shoes, super-t short sleeve t-shirts, and henley shirts. Each part of the apparel are available in various shades, made to cater different tastes and styles of consumers. Practically, Shelton x Lands’ End collection offers apparel not only for men, but for women and kids as well.


Gwen Stefani Triggered Him to Add Pillow Shams to the Collection

Interestingly, Shelton x Lands’ End collection also comprises of Turkish towels, dog bandanas and pillow shams. The country singer jokingly states these items are “supposed to get laughs” from the public.

Soon after, Shelton confessed that he wasn’t aware of pillow shams before. This was not until his wife Gwen Stefani gave him her “input.”

“That’s probably how the shams even made it into the [collection] to begin with” he said.


Since September 2022, the same collaboration has been donating a portion of its proceeds to Habitat for Humanity. The company will continue to donate proceeds from the collection until September 1 this year.

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