‘America’s Got Talent’ Big With Millennials
This past Wednesday’s America’s Got Talent was the ratings winner getting a 2.0 share in the Nielsen ratings. That’s pretty darn good in our world of 600 channels. The largest portion of that was among people ages 18-49. This is the sweet spot all shows want to attract: the millennials and Gen-Y generations.
I’ve worked in TV, (and obviously I work online), and I can tell you that the demographic that producers and website owners want to capture is the 18-49 crowd. Why? Because those are the people who spend the most money. Those are the prime making it rain years. That means those ages are the ones advertisers want, so they can sell more ads, shows make more money, and Simon Cowell can buy more deep v neck t-shirts.
It’s interesting too because millennials don’t watch many network TV shows. They are all about watching Game of Thrones using their parent’s HBOgo account and binging series on Netflix. So, AGT is obviously doing something very right to attract this audience. Maybe it’s that the contestants are so young? Maybe it’s that the content of the show goes viral on social media, (which this group is obviously very connected to)? It’s hard to say. Sometimes a show just taps into the zeitgeist at just the right moment.