The Voice UK started another season with Blind Auditions this weekend! But similar to the US version of the show, The Voice UK has received a lot of slack for not making any stars. Judge will.i.am doesn’t seem concerned about it though. He recently said that stars are more likely to become famous on social media than a reality show.
And will.i.am just might have a point! Let’s look into how Instagram “turned the world inside out.”
In the current digital age, a lot has changed, especially in regards to getting exposure. Artists now have more avenues than ever to have their voices heard! And will.i.am realizes that much. He says that “the feed” is what every TV show, record company, and streaming service is trying to compete with.
“That’s what’s turned the world upside down, inside out.”
He also mentioned that while The Voice UK offers its winners a record deal with a major label, that doesn’t always lead to success. And success is hard to gauge now, with album sales hitting all-time lows. But he says the point of the show isn’t necessarily to make stars.
“Look at The Voice as Glastonbury. Everyone gets the chance to be on the UK’s biggest stage. If you look at it from that perspective, it’s awesome.”
And that is true! The singers on The Voice UK get some amazing exposure that most artists don’t get. They sing on a national platform, get coached by some of the biggest names in music, and live their dreams on the television screens of millions of viewers. But with all the new social media opportunities, musicians can launch a career on their own terms too! When these shows began, that wasn’t the case. Record companies weren’t finding artists on Instagram like they are now. Modern methods make it easy to get exposure, but that often doesn’t last either.
As for why will.i.am remains a coach on The Voice UK? Well that much is simple. He still has a lot to give back to up-and-coming singers!
“It’s actually really easy to break into music. It’s just hard to make money. There’s a bunch of knowledge, perspective and experience that I have that I want to share with the kids on my team.”