Will Chloe Kohanski Be ‘The Voice’s First Big Superstar?
There is no doubt that Chloe has the goods, but the question is: “What now?” One thing that The Voice is notorious for is NOT making huge stars. As popular as the artists are while the season is going, when the cameras stop rolling they disappear into the night. But Blake believes…or maybe hopes is a better word, that Chloe will be different.
At the press conference after Chloe’s win on Tuesday, Blake said this,
“I truly think Chloe can go on from here and become really the first superstar…the first star that we’ve had come out of this show that can have some hit songs. I do think you can be a superstar. But I’m trying not to hex this thing.”
He, like fellow coach Adam Levine, put the blame on the lack of success after the show at the feet of the record label. That if they don’t know what to do with a great artist, that’s on them. But it occurred to me yesterday that the problem could also go to many of these artist’s inexperience as songwriters. On the show they mostly do covers, but when it comes time to record their album they have to come up with originals or barring that work with songwriters that “get them”. That appears to not be the case.
I interviewed Chloe and I get the sense that she’s not going to settle for whatever crap they sling her way. So, either she’s got to prove to be a good songwriter as well as a performer and singer. I believe, given her huge success on iTunes, that if they work quickly they can capitalize on her momentum…but they’ve got to work fast and good.