After the murder of black man George Floyd at the hands of white officer Derek Chauvin, so many popular brands are putting out messages that they stand with protesters in solidarity. Nike was no exception, putting a twist on their popular “Just Do It” campaign.
Nike Wants Everyone To Be A Part Of Change
In a powerful PSA posted on the Nike social media accounts, words flash across the screen that has a deep meaning. It starts out with “For once, don’t do it.” The Nike brand does not want people to turn a blind eye to the fact that there are very evident problems in America. “Don’t turn your back on racism” it continues. Racism has become very evident, especially in the instances of merciless killings against members of the black community for non-violent crimes. This has sparked countrywide protests and worldwide outrage as people seek justice. Fires have ravaged through the city of Minneapolis where Floyd’s murder took place and people are even taking to the streets of Atalanta and Brooklyn to voice their anger.
The ad encourages people to speak up because remaining silent will not do anything to help the cause. It ends by saying “Let’s all be a part of the change.” Engaging in protests and helping spread messages of solidarity on social media are highly encouraged by the brand. The ad is also now on the homepage of the Nike website and is the first thing you see when you click on the site.
Adidas Is Also Making Strides To Stand With Protesters
Both Nike and Adidas are competing athleisure brands but they put their differences aside to show that they care about getting justice for the black community. Adidas tweeted “Together is how we move forward. Together is how we make change.” Nike then responded by tweeting a heart emoji. One twitter user wrote “Adidas just reposted Nike’s video on Racism. Wow This is a moment.” Adidas also posted the Nike video on their Instagram story.
Floyd’s murder is the second highly publicized murder of a black man in recent months after Ahmaud Arbery was shot and killed by two white men while jogging in Georgia.
This isn’t the first time Nike has spoken out about social justice issues and police brutality. In September they renewed an endorsement deal with former NFL player Colin Kaepernick who peacefully protested police brutality by kneeling during the national anthem at NFL games. This caused a nationwide debate about racism that is hidden in society in things that we all know including something like singing the national anthem. But it is the very issues that are plaguing our nation today that are the reason Kaepernick took a knee in the first place. They need to be addressed and it is important not to stay silent when racism is staring us right in the face.