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‘The Voice’s Week One Ratings Were…OK

Jack Tomas

Jack Tomas

Trae Patton/NBC

 


The ratings are in for the first week of The Voice and they are…fine. Not spectacular, but OK. Though it and the other NBC shows easily won the night, it’s still not the numbers they were probably hoping to have. 

The Voice got a 2.3 demo which translates into about 10.77 million viewers. The numbers usually go up as the live shows begin and the finale gets closer. Although, this 2.3 demo is higher than the 9 million who tuned into the finale in December when Chloe Kohanski and Blake Shelton won season 13. That’s very interesting. As I said, the opposite is usually true.

This can be attributed to a variety of factors. I think it’s clear that people are following the artists on the show, as we can see from the iTunes song sales. I think that people, especially younger people, are watching The Voice streaming on Hulu or they simply watch the clips on YouTube. Why force yourself to sit down at 8pm Mondays and Tuesdays when you can watch it whenever you feel like it? It will be interesting to see if the ratings trend up or down over the season.


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