‘The Voice’ Still Killing It In The Ratings
The Voice is killing anything the other networks throw at it. It once again dominated the time slots it’s in. While it doesn’t get AGT level numbers, The Voice far out paces all of the other shows we cover. There’s definitely good reason.
The Voice got a 1.9 share which is about 9.8 million viewers. Those are great numbers and about even with how it’s been all season. As the show progresses into the battles and live shows those numbers will probably go up. I’m not surprised that The Voice does better than a show like The Four. The Voice is a family show that appeals to a vast swath of viewers, particularly in the Heartland and South. We have Blake to thank for that. These people tend to be better at sitting down to watch a show at a particular time. Younger folks tend to watch it streaming later or on YouTube. This doesn’t get counted in the Nielsen ratings. Contrast that with The Four whose young audience watches it on their computer or mobile device.
Either way, The Voice is a juggernaut that can’t be stopped. They will make the show until Blake and Adam are found dead of old age in the spinning chairs…presumedly in a deep embrace. You know, like in The Notebook.