Latinos are the fastest growing population group in the U.S. and we also spend a lot of time and money on media. So, it’s no surprise that Telemundo and its parent company NBC/Universal would want to cash in on the Spanish-speaking Latino market. That’s why they are coming out with a Spanish version of The Voice for American audiences called La Voz in 2019.
There have been Spanish versions of The Voice before of course in other countries like Spain and Mexico. But this is something new. After all, those versions of the show are not available here in the U.S. So what is someone like my mom who prefers watching Spanish language programming to do? That’s why Telemundo is launching La Voz, specifically for people living here in the U.S. who are more comfortable with Spanish. Telemundo president Luis Silberwasser said,
“We’re looking at bringing Spanish-language singing to the table. The Voice in English is already out there, and we are The Voice in Spanish. It’s the first time we’re doing it with U.S. Hispanics. And we’re going to bring a great selection of coaches and we’re working closely with Talpa and NBC to make sure it’s huge. We think we need to give our Hispanic consumers the best and this is the best singing competition in the world.”
So far the judges are Luis Fonsi of Despacito fame, the talented Alejandra Guzman, and super producer and singer Wisin. The fourth judge is still up in the air. What the choice in judges tells me is that the show is going to focus on Latin pop and reggaeton. Don’t expect much old school Afro-Cuban music or Mexican rancheras. But maybe I’m wrong. I would love to see a show like that. No premiere date has been set but it will be sometime in 2019.