James Charles Apologizes After Twitter Humbles Him For Criticizing Alicia Keys’ New Beauty Brand

James Charles Alicia Keys Manny MUA The VoiceSamantha Agate | Talent Recap

YouTuber James Charles came under fire after posting a tweet that many think was directed at Alicia Keys. Alicia just announced she is launching a beauty brand with Elf Cosmetics but major shade was thrown her way by the beauty guru. This sent Twitter into a mix of emotions including shock and with just a dash of shade.

James Charles Posts Shady Tweet After Alicia Keys’ Beauty Line Is Announced

According to WWD, Alicia has been wanting to put out a beauty brand for a long time. The former ‘Voice’ coach and 15-time Grammy winner is presumed to be working on a skincare line since she has such flawless skin. Alicia has been very vocal about not wearing makeup in the past and how she embraces her true self, flaws and all. But, it seems like James along with fellow YouTuber Manny MUA did not get the memo, and thought Alicia was coming for their gig. James tweeted “people who do not wear makeup should not be coming out with makeup brands but that’s just my opinion.”

This led tons of people on Twitter to criticize him for including his two cents and denouncing The Voice coaches accomplishments. She has been a pioneer of the music industry for two decades and her fans think she has every right to come out with a beauty brand.

Other’s commented that James did not have anything negative to say when his friends and TikTok stars Charli and Dixie D’amelio collated with Morphe. The pair have never done anything beauty related before and have little experience in the industry.


Other celebrities that came out with beauty lines include Selena Gomez, Lady Gaga and Ke$ha in which both James and Manny never posted tweets about.


James Put Out An Apology Admitting His Tweet Was About Alicia

After seeing that his initial tweet caught so much heat, James posted a lengthy apology. He admitted that his tweet was in fact about Alicia. He said that he was bothered because she announced she was going to stop wearing makeup several years ago. James said that celebrities use the beauty industry as a quick “cash grab” and do not have any real passion for makeup. He owned up to his mistakes because she is not coming out with a makeup line, but a skincare line and praised her for always having clear skin. “I can’t wait to support and try out the products and I know the brand will be worth a billion in a few years” he finished.

Manny MUA also put out an apology, which seems to be a regurgitation of what James’ apology says. He admitted to being “defensive of the beauty community.” He finished off his statement saying “There is room and space for everyone in this community.” Is there? Because it certainly seems like there is some kind of animosity or protectiveness going on amidst all of the beauty community drama.


Do you think James and Manny are genuinely sorry for what they said about Alicia’s beauty line? Or are they just covering their tracks after receiving so much backlash?


Samantha Agate
Samantha Agate

Samantha Agate is a contributor and host for Talent Recap on YouTube with a previous byline at The Blast. She graduated from Hunter College in 2019 with a degree in Media Studies and a Concentration in Journalism. When she isn't binge-watching reality television shows or binge-eating fried food, she loves hanging out with her friends and family and petting puppies.

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