Singer Selena Gomez made a big announcement this week — she’s launching a makeup line! It’s called Rare Beauty, and it’s expected to debut at Sephora stores in North America this summer.
Rare Beauty, Selena Gomes’s Makeup Line
“Being rare is about being comfortable with yourself,” the singer explained about the brand’s name. “I’ve stopped trying to be perfect. I just want to be me.” She also has a new album and song called Rare.
What Do Fans Think Of Selena Gomez’s Makeup Line?
There were some mixed reactions from fans on social media after Selena made the announcement on Tuesday. Some users complained that there are too many celebrity makeup brands, and questioned whether Selena has shown enough of an interest in beauty to justify launching her own line.
Some called it a “cash grab,” while others argued that Selena’s makeup looks aren’t interesting enough for them to want to wear her stuff. Then there are the fans who wish she would focus more on her music instead of venturing into new fields.
It’s worth noting that Selena has some experienced makeup professionals on her team for this project. WWD points out that she’s working with former executives from NYX, Hourglass, and Too Faced. That’s pretty impressive.
Some Fans Are Staying Positive
There’s been a lot of negativity surrounding Selena’s brand, but some fans have defended the singer and shared their excitement over the announcement. One user encouraged people to wait until they see what the line has to offer before passing judgment. Another fan said they would “buy everything” in the line.
We’ll have to wait and see if any of Selena’s critics change their minds when Rare Beauty launches this summer. In the meantime, her new album Rare seems to be doing well. It’s her third No. 1 album on the Billboard 200 chart.
Selena Gomez’s Leg Tattoo
After performing for the first time in 2 years by opening the American Music Awards, Selena flaunted her new upper thigh tattoo on Instagram that we just can’t get enough of.